Privacy Policy

Effective Date: January 1, 2024 | Last Updated: February 24, 2026

Called Out Brevard, Inc. ("Called Out Brevard," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, opt in to our text messaging (SMS/MMS) program, or otherwise interact with us.

What Information We Collect

Information You Provide Directly

We collect information you voluntarily provide, including:

Contact Information: Name, phone number, and email address when you contact us, sign up to volunteer, make a donation, or opt in to receive text messages
Message Content: Any information you include in messages, contact forms, or other communications with us
Donation Information: Payment details processed securely through our third-party payment processor, Zeffy. We do not store your credit card or bank account information on our servers.
SMS Opt-In Data: Your phone number, consent status, opt-in date, and the method by which you opted in (e.g., web form, keyword text, in-person) when you subscribe to receive text messages
Volunteer Information: Details you provide through our volunteer signup forms, such as your availability and areas of interest

Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

Analytics Data: We use Google Analytics to collect anonymized data about website usage, including pages visited, time spent on site, bounce rate, and general geographic location
Technical Information: IP address, browser type and version, device type, operating system, screen resolution, and referring URLs
Cookies and Similar Technologies: We use cookies and similar tracking technologies to improve your browsing experience and analyze website traffic

How We Use Your Information

We use the information we collect for the following purposes:

Respond to your inquiries and communicate with you
Send text messages (SMS/MMS) if you have expressly opted in to receive them
Provide information about our programs, events, and volunteer opportunities
Process donations, issue tax receipts, and send donation confirmations
Improve our website, services, and community outreach efforts
Analyze website traffic and user behavior (in anonymized form)
Comply with legal obligations and protect our rights

SMS Opt-In and Text Message Privacy

This section describes how we handle your information in connection with our text messaging (SMS/MMS) program.

How You Opt In

You may opt in to receive text messages from Called Out Brevard by:

Submitting a form on our website that includes your phone number and a consent checkbox
Texting a keyword to our designated phone number
Providing verbal or written consent at an event, meeting, or in person

Consent is not a condition of any purchase, donation, or participation. The consent checkbox on our forms is optional and not mandatory. You can submit the form without opting in to text messages.

What Information We Collect for SMS

When you opt in to our SMS program, we collect:

Your mobile phone number
Your consent status (opted in or opted out)
The date and method of your opt-in
Records of messages sent to and received from you

How We Use SMS Data

Your mobile phone number and SMS opt-in data are used exclusively to send you the text messages you consented to receive, including event announcements, volunteer opportunities, fundraising updates, community alerts, and organizational news.

No Sharing of Mobile Information

We do not sell, rent, loan, trade, lease, or otherwise transfer or share your mobile phone number or any personal information collected through our SMS/text messaging program with any third parties or affiliates for their promotional or marketing purposes.

Your mobile information will only be shared with our messaging platform provider solely for the purpose of delivering our text messages to you. These service providers are contractually prohibited from using your information for any purpose other than message delivery on our behalf.

Opt-Out and Data Deletion

You may opt out of text messages at any time by replying STOP to any message. After opting out, we retain your opt-out record for compliance purposes but will no longer send you text messages. You may request deletion of your SMS data by contacting us at (321) 379-7914.

Cookie and Tracking Practices

Our website uses cookies and similar tracking technologies to enhance your experience and understand how our site is used.

Types of Cookies We Use

Essential Cookies: Required for basic website functionality
Analytics Cookies: Google Analytics cookies that help us understand website traffic and usage patterns. These cookies collect anonymized data and do not personally identify you.
Third-Party Cookies: Our embedded forms (LeadConnector) and payment processor (Zeffy) may set their own cookies governed by their respective privacy policies

How to Control Cookies

You can control or delete cookies through your browser settings. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on. Disabling cookies may limit some features of our website.

Data Security and Handling

We take the security of your personal information seriously. We implement the following measures to protect your data:

All website connections are encrypted using HTTPS/TLS
Payment processing is handled by PCI-compliant third-party processors (Zeffy)
Access to personal data is restricted to authorized personnel only
SMS opt-in records are stored securely with access controls
We regularly review and update our security practices

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security but will notify you promptly in the event of a data breach affecting your personal information.

Third-Party Services

We use the following third-party services that may collect or process your information:

Zeffy: Payment processing for donations and event tickets
Google Analytics: Website traffic and usage analysis
LeadConnector (GoHighLevel): Contact form and CRM
Google Forms: Volunteer signup forms

Information Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following limited circumstances:

With service providers who help us operate our programs, under strict confidentiality agreements
When required by law, court order, subpoena, or governmental authority
To protect the rights, safety, or property of Called Out Brevard, our supporters, or others

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy:

Contact information: Retained while you have an active relationship with us
Donation records: Retained as required by tax laws (typically 7 years)
SMS opt-in records: Retained while you are subscribed, plus a reasonable period afterward for compliance
Analytics data: Retained per Google Analytics default retention settings (anonymized)

Your Rights

You have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information, subject to legal retention requirements
SMS Opt-Out: Opt out of text messages at any time by replying STOP
Analytics Opt-Out: Opt out of Google Analytics tracking using the browser add-on linked above
Withdraw Consent: Withdraw your consent for data processing at any time
Portability: Request your data in a portable format where technically feasible

To exercise any of these rights, contact us at (321) 379-7914 or visit our website at calledoutbrevard.org.

Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13. Our text messaging program is restricted to individuals who are 18 years of age or older. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at (321) 379-7914.

California Residents (CCPA)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). We do not sell personal information. To exercise your CCPA rights, contact us at (321) 379-7914.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and revising the "Last Updated" date.

Contact Us

If you have questions about this Privacy Policy, want to exercise your rights, or need help with our text messaging program, please contact us:

Organization: Called Out Brevard, Inc.
Phone: (321) 379-7914
Location: Brevard County, Florida
Website: calledoutbrevard.org